Earned, owned, paid and shared media
Senior communications consultancy – earned, owned, paid and shared media / integrated marketing communications / 360 degree communications for global clients. What many people call native advertising and influencer marketing is included in that as well.
The emphasis is on external communications, reputation management, crisis management and speaking as a representative. I also do change linked to corporate communications. I keep track of the public debate, trends and more on a daily basis.
Everything global marketing communications and PR / public relations from strategy to implementation in diverse vertical markets. IT/tech, finance, governance, compliance, (behavioral) risk and managing consulting are the main ones. However, in reality more specialism occur for clients, for example lifestyle, tourism, retail, ecommerce, energy, oil and gas and more.
Concrete activities such as positioning, messaging, media training, media relations, influencers, analysts, investor relations, press releases, media-advisories, events, ghostwriting, translations (French, which is my mother tongue, Dutch and English) and more.
Everything owned media channels, online and offline, in whatever form, so audio, video and text, in English, Dutch, and French. Thus e-mailing / newsletters, flyers, books, content, podcasts, webinars, virtual round tables, vlogs and so on.
Everything online, digital strategies, branding and content marketing, blogging, link building, SEO, SEA, SEM, social media and new business models.
Everything stakeholder management, namely leadership, messaging, (CEO-)positioning, an inside-out and outside-in approach, the public debate, competitors in the field and so on.
I always work from the starting point of the positioning and main values. I am strategic and visionary. Yet at the same time, I love to implement and work on achieving concrete results / KPI’s through tactics and activities. No bla bla, perfectionistic, analytical and result-driven: that’s me. Also, persuasive and small business minded, with an outstanding network and infrastructure.
Data analysis, data-driven marketing and PR, KPI tracking, brand identity, brand ambassadorship, influencing, design, omnichannel strategies, brand marketing, story marketing, content marketing, content planning, content calendar, affiliate marketing, automation, email marketing, influencer marketing, SEO, SEA, SEM, social listening, corporate communication, media relations, investor relations, positioning, messaging, go-to-market strategy, business planning, labor market communication, recruitment marketing, (employer) value proposition, culture and behavior, training, CSR, stakeholder analysis, market mapping, competition analysis, customer experiences.